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Brand Guide

Welcome to our corner for brand guidelines and assets. We want to make it easy for you to integrate BaZing into your marketing. Let our team and these guidelines be your resources throughout the branding of your checking account, powered by BaZing.

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Co-Branding

Use only the Powered logo or Powered icon to support your Financial Institution's logo, checking account, or program. Do not modify the color, design, or any other elements of the BaZing logo. The BaZing logo must have "powered by" in order to be co-branded.

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Margin Zone

Our logo should be surrounded by a minimum amount of clear space in which no other graphic element may intrude. The logo and icon's margin zone is equal to the height of the "Z" in BaZing.

Logo Misuse

Do not change the appearance of the logo or icon. No attempt should be made to alter the logo in any way. Its orientation, color and composition should remain as provided — there are no exceptions. Also, allow a minimum size to ensure legibility of the logo. The logo should never be smaller than 95px in digital or 1" in print.

Do not rotate the logo.
Do not rotate the logo.
Do not use a transparency.
Do not use a transparency.
Do not change the color.
Do not change the color.
Do not stretch the logo.
Do not stretch the logo.
Do not use low resolution.
Do not use low resolution.
Do not remove the bolt icon.
Do not remove the bolt icon.
Do not rearrange the logo.
Do not rearrange the logo.
Do not change the font.
Do not change the font.
Do not compete with backgrounds.
Do not compete with backgrounds.
Do not crowd the logo.
Do not crowd the logo.
Do not stack the logo.
Do not stack the logo.
Do not shrink logo to be illegible.
Do not shrink logo to be illegible.

Our Color

While the logo remains either black or white, the color palette is used for supporting details and design. BaZing Blue is our primary accent color. BaZing Yellow and Red are occasionally used as secondary options.

BaZing Blue

Pantone 300C

CMYK 100, 62, 7, 0

RGB 0, 99, 166

Hex #0063a6

BaZing Red

Pantone 187C

CMYK 23, 100, 88, 15

RGB 170, 24, 44

Hex #aa182c

BaZing Yellow

Pantone 144C

CMYK 3, 54, 100, 0

RGB 241, 138, 0

Hex #f18a00

BaZing Gray

Pantone 428C

CMYK 24, 17, 16, 0

RGB 193, 197, 200

Hex #c1c5c8

Color Misuse

BaZing Blue should be used primarily. Use secondary colors sparingly.

Do not use yellow in text.
Do not use yellow in text.
Do not use Red & Yellow as primary.
Do not use Red & Yellow as primary.
Do not lighten or darken colors.
Do not lighten or darken colors.
Make sure color is used legibly.
Make sure color is used legibly.

Our Fonts

The Open Sans Family is the primary Sans Serif font and should be used for body copy, headline, and display purposes. The Helvetica Neue Family is the secondary Sans Serif font used for headline and display purposes. Do not use any other typeface within the BaZing brand.

Open Sans

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Helvetica Neue

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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We're here to help

If you have any questions about this guide or if you are unsure if your communication best represents the BaZing brand, please contact us.