Brand Guide

Welcome to our brand guidelines and assets. We want to make it easy for you to integrate the StrategyCorps style into your projects. Let your marketing team and these guidelines be your resources.

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Margin Zone

Our logo should be surrounded by a minimum amount of clear space in which no other graphic element may intrude. The logo and icon's margin zone is equal to the width of the arrow.

Logo Misuse

Do not change the appearance of the logo or icon. No attempt should be made to alter the logo in any way. Its orientation, color and composition should remain as provided — there are no exceptions. Also, allow a minimum size to ensure legibility of the logo. The logo should never be smaller than 95px in digital or 1" in print.

Do not rotate.
Do not rotate.
Do not use transparencies.
Do not use transparencies.
Do not change the color.
Do not change the color.
Do not stretch logo.
Do not stretch logo.
Do not use low res.
Do not use low res.
Do not remove the arrow.
Do not remove the arrow.
Do not adjust arrow.
Do not adjust arrow.
Do not change the font.
Do not change the font.
Do not compete with backgrounds.
Do not compete with backgrounds.
Do not crowd logo.
Do not crowd logo.
Do not stack arrow underneath.
Do not stack arrow underneath.
Do not shrink to be illegible.
Do not shrink to be illegible.

Our Colors

Orange and Navy are used as StrategyCorps' primary colors. Burnt Orange and Gray are occasionally used as secondary options. 

Orange

Pantone 1595C

CMYK 0, 69, 100, 4

RGB 232, 109, 0

Hex #e86d1f

Navy

Pantone 295C

CMYK 100, 84, 36, 39

RGB 15, 45, 82

Hex #0f2d52

Burnt Orange

Pantone 1605C

CMYK 0, 70, 100, 36

RGB 168, 77, 16

Hex #a84d10

Gray

Pantone 422C

CMYK 41, 31, 32, 0

RGB 158, 161, 162

Hex #9ea1a2

Color Misuse

StrategyCorps Orange and Navy should be used primarily. Use secondary colors sparingly. For BaZing, primarily use blue. Refer to BaZing's Brand Guide for more information.

Do not pair colors that compete.
Do not pair colors that compete.
Do not use secondary as primary.
Do not use secondary as primary.
Do not lighten or darken colors.
Do not lighten or darken colors.
Make sure color is legible.
Make sure color is legible.

Our Fonts

The Open Sans Family is the primary Sans Serif font and should be used for body copy, headline, and display purposes. The Helvetica Neue Family is the secondary Sans Serif font used for headline and display purposes. Do not use any other typeface within the StrategyCorps brand.

Open Sans

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Helvetica Neue

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Photography

Our photography is shot in-house. This allows us to have one of a kind images that speak to our unique, candid, and natural, style. Do not use stock photography found on the internet. 

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BaZingTraining
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Presentations

Presentations are a huge way to visually communicate to clients, prospects, and CorpsPartners. They tell a story and represent our brand. The below rules will help keep our brand clean, professional, and unified.

No drop shadows.
No drop shadows.
No clip art.
No clip art.
No rotated images.
No rotated images.
No low quality images.
No low quality images.
No outside fonts.
No outside fonts.
No centered paragraphs.
No centered paragraphs.
Short concise copy.
Short concise copy.
No outdated branding.
No outdated branding.
No watermarked or stock photos.
No watermarked or stock photos.
No colors outside of brand.
No colors outside of brand.

Content

  • Always spell StrategyCorps with a capital S and a capital C: StrategyCorps
  • Always spell BaZing with a capital B and a capital Z: BaZing
  • Always spell CorpsPartner with a capital C and a capital P: CorpsPartner
  • Always spell CheckingScore with a capital C and a capital S: CheckingScore
  • Unless a StrategyCorps event is taking place for a singular group in a singular time zone, always list start as Central Time Zone (CT).(Ex: King of the Hill takes place Tuesday, January 26, 2 p.m. CT. while a concurrent webinar presented solely to the Washington Bankers Association would take place Tuesday, January 26, 11 a.m. PT)
  • Use Oxford comma in all content produced for StrategyCorps, CheckingScore, or BaZing. The Oxford comma is the comma used before “and” or “or” in a list of three or more items (as shown in the previous sentence.)
  • Unless you are composing legal documents, follow any punctuation used with a single space between sentences — not two.

We're here to help

If you have any questions about this guide or if you are unsure if your communication best represents the StrategyCorps brand, please contact the marketing team. For more information about BaZing, visit the BaZing Brand Guide