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Hosted by Dave DeFazio  |  StrategyCorps Partner

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In the wake of the rollercoaster of 2023, it’s more important than ever to initiate, grow, and maintain deposit relationships – especially ones that are primary, profitable and engaged enough to cross-sell other deposit and loan products.

Yet most banks’ checking product features are irrelevant to the modern needs of today’s consumers and SMBs, don’t grow revenue, and drag down earnings.

On Thursday, March 7, at 2 pm ET, StrategyCorps Partner Dave DeFazio will be offering a free webinar on how to grow deposits and primary relationships in 2024 and beyond.

This webinar shares the latest market research on what consumers and business owners want in their checking products as well as gives live examples of existing product features that are winning and new features that are changing expectations of today’s banking customers.

You’ll learn how to:

  • Increase primacy by focusing on organic growth rather than expensive acquisitive growth that doesn’t alway deliver valuable customers.


  • Get ahead of the looming OD/NSF fees crackdown and build modern checking products that replace fees with a subscription model boosting non-interest income.


  • Differentiate from local and national competitors by delivering valuable services to customers that they want, and support and promote community businesses simultaneously.


  • Find your best customers...and your weakest.


  • Increase productivity of small balance accounts.


  • Drive debit activation

Meet Dave


StrategyCorps partner Dave DeFazio downloads banking apps for fun. On the weekend. And talks about them at dinner with his family. Armed with a passion for banking strategy, StrategyCorps partner Dave DeFazio has found great success and satisfaction in exploring the intersection of data, marketing, and technology. 

At StrategyCorps, Dave leads and manages the company’s direct sales efforts while working directly with financial institutions to design, build, and implement a variety of checking solutions in an increasingly mobile-centric world. Dave’s extensive financial services experience and continuous research in the field help him ensure each product and service meets the needs of today’s financial institutions.

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