We’ll share brand new research from StrategyCorps and Ron Shevlin from Cornerstone about retail and business customers, and product strategies that can bring subscription revenue to your bank’s checking account line-up.

Consumers have shown that they love to buy and pay for services on a subscription basis (like Amazon Prime, or others such as Netflix, Costco, and Spotify). Nearly every major industry dealing directly with consumers has adopted this pricing model — except the banking industry.

With the industry’s "revenue recession" due to a net margin squeeze, declining overdraft revenue, and cannibalized debit interchange revenue (by alternative payment methods), we’ll explore new ways to generate customer-friendly revenue rather than just increasing penalty fees.