We’ll share brand new research from StrategyCorps and Ron Shevlin from Cornerstone about retail and business customers, and product strategies that can bring subscription revenue to your bank’s checking account line-up.
Consumers have shown that they love to buy and pay for services on a subscription basis (like Amazon Prime, or others such as Netflix, Costco, and Spotify). Nearly every major industry dealing directly with consumers has adopted this pricing model — except the banking industry.
With the industry’s "revenue recession" due to a net margin squeeze, declining overdraft revenue, and cannibalized debit interchange revenue (by alternative payment methods), we’ll explore new ways to generate customer-friendly revenue rather than just increasing penalty fees.
Meet the presenter
Partner | StrategyCorps
Armed with a passion for banking strategy and being a subscription revenue expert, StrategyCorps partner Dave DeFazio has found great success and satisfaction in exploring the intersection of data, marketing, and technology in an increasingly mobile-centric world.
Dave downloads banking apps for fun. On the weekend. And talks about them at dinner with his family. His extensive ﬁnancial services experience and continuous research in the ﬁeld help him ensure that each product and service meets the needs of today's ﬁnancial institutions. At StrategyCorps, Dave leads and manages the company’s direct sales efforts while working directly with ﬁnancial institutions to design, build, and implement a variety of checking solutions.
"Excellent and thought
– 2022 BankDirector Acquire or Be Acquired Conference Attendee
“Fabulous! Dave was very
entertaining and informative.”
– 2018 Ohio Bankers League Technology Conference Attendee
"A real eye opener, which is needed at times. Especially in today’s world of digital."
– 2017 IBA Midwest Bank Leaders