ABA Marketing Convention 2024

Strategies to effectively compete for deposit growth

Power Breakfast Session

Tuesday, October 7, 7:30am

Adam Thompson | StrategyCorps SVP, Business Development

According to FDIC and S&P Global data published last year, 3% of the largest banks have about 83% of the deposits in the US.

That leaves 17% of deposit accounts to find homes with 97% of the rest of the financial institutions out there. And the intervening year hasn’t helped that 97%.

Plus, new data from Bankrate shows that OD/NSF fees have dropped 25% in the past year, putting even more pressure on the profitability related to deposits.

This puts community and regional financial institutions in a very difficult spot.

A change in their frame of reference about deposits is needed.

Instead of trying to outcompete megabanks , now is the time to reinvigorate products and services to meet the deposit growth needs and the demands of today’s consumers and small businesses.

Meet the presenter

Adam Thompson
SVP, Business Development | StrategyCorps

Adam Thompson manages the organic business development efforts of StrategyCorps retail and small business sales teams.

A veteran business development professional with over a decade of time at StrategyCorps, prior to his current position, Adam was perennially a top salesperson successfully utilizing data analytics, market research, and applied experience to guide client to the best product strategy to grow fee revenue and deposits, deepen customer/member relationships, and brand loyalty.

Prior to joining StrategyCorps, Adam worked with the online sports news service Rivals.com. His time there provided a deep understanding of subscription strategies that drive engagement, which he employs as part of his client strategy-setting and management philosophy for the sales teams.

Adam is a sought after speaker, having spoken at countless state and national banking conferences like the ABA Marketing Conference, IN Mega Conference, OH Bankers League Digital Banking Showcase, VA Bankers Connect and Protect, and MS Bankers Annual Convention to name a few.

He graduated from Lipscomb University with a BS in Organizational Communications.

When not building the next great checking account strategy, you’ll find Adam on the golf course, basketball court, or dragging his family to the closest museum, battlefield, or other historical site.