It’s more important than ever to start, grow and maintain deposit relationships – especially ones that are primary, profitable and engaged enough to cross-sell other deposit and loan products. Yet most banks’ checking product features are irrelevant to today’s marketplace, don’t grow revenue and drag down earnings. This session shares the latest market research on what consumers and business owners want in their checking products as well as gives live examples of existing product features that are winning and new features that are changing expectations of today’s banking customers.