Dave D_headshot
AOBA 2024

Monday, January 29, 11 AM

Growing Deposits and
Primary Relationships

Dave DeFazio  |  Partner, StrategyCorps

It’s more important than ever to start, grow and maintain deposit relationships – especially ones that are primary, profitable and engaged enough to cross-sell other deposit and loan products. Yet most banks’ checking product features are irrelevant to today’s marketplace, don’t grow revenue and drag down earnings. This session shares the latest market research on what consumers and business owners want in their checking products as well as gives live examples of existing product features that are winning and new features that are changing expectations of today’s banking customers.

About StrategyCorps

Since 2001, nearly 400 financial institutions have generated billions of consumer-friendly revenue from our retail checking solutions, which are based on actionable analytics and a proprietary merchandising formula combined with value-added checking products that employ dynamic pricing - all delivered with an unbeatable digital user experience.

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