Recording: Transforming PFI into Personal Financial Interactions

In the battle for banking relationships, fintechs and neobanks are vying for dominance. And they may be winning. In the last three years, digital banks have the largest growth rates of primary relationships. And now, more Millennials and Gen Z consumers name a digital bank as their primary institution than all of the community banks and credit unions combined.

In this session, you’ll experience live demonstrations of breakthrough apps that are reimagining the digital banking experience, changing consumer behaviors, and fundamentally redefining what “PFI” now means.


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This session will teach banking executives:

  • The secret to growth in retail banking, and how it hinges on understanding the emerging digital trends driving consumers’ rapidly shifting attitudes towards the banking products they now prefer.
  • How AI-powered chatbots like ‘Erica’ from BofA are evolving at a breakneck pace, and how they are stripping complexity out of the mobile banking experience.
  • How challenger banks like MoneyLion use unique fintech features designed for low-income segments, including friendly subscription pricing strategies instead of the penalty-based fee structures that dominate traditional banking.
  • What the intersection of retail and payments looks like from Amazon One, an innovative new merchant payment system using a palm print to reinvent the shopping and payment experience.