Monetizing Checking:
The Payoff

Tuesday, December 1, 3 p.m. ET / 2 p.m. CT

Bankers know the challenge of having their retail checking investment pay off financially, simply because 40% of retail checking accounts don’t generate enough revenue to cover the cost to maintain and manage them. Over time, this lack of financial productivity gets larger and larger, as too many new accounts materialize into shallow relationships, and too many existing accounts get grandfathered rather than streamlined into an active lineup.

don't generate enough revenue

It doesn’t have to be this way. There are proven ways to monetize your retail checking lineup while protecting and growing the best relationships — and fixing and growing the ones that are dragging down your financial institution’s earnings — with more recurring fee income, debit swipes, low-cost deposits, and relationships.

During this time, we will present several case study examples of financial institutions in similar situations like those you’re likely in and show you how they turned their financial challenge into a monetary gain.

Register now for the final event in our three-part series, Monetizing Checking: The Payoff. We’ll show you how the importance of primacy and product can result in the consumer-friendly, bottom-line-boosting payoff your financial institution is looking for.

Mark your calendar for this exclusive live event!
Tuesday, December 1, 3 p.m. ET / 2 p.m. CT

Three primary takeaways from attending:

Learn how to retain more checking customers/members who currently view you as their primary FI.

Discover a consumer-friendly way to evolve non-primary accounts into primary ones using modern products and pricing strategies.

Avoid the trap of opening too many new accounts that don’t engage enough to generate an acceptable level of revenue.

Meet the presenters:


Dave Crook

Managing Partner

Mike Branton   Partner   Mike directs overall corporate strategy, operational and financial performance and solution development. Under his and his colleagues

Mike Branton


Dave Crook and Mike Branton are founding partners at StrategyCorps. Each has more than 20 years of experience working with financial institutions on retail checking strategies and products. They are subscription model and revenue experts (and were succeeding long before there was Amazon Prime and Netflix) who have helped hundreds of financial institutions generate hundreds of millions of dollars of consumer-friendly recurring revenue from consumer checking products. Learn more about StrategyCorps.