with Drew McKone from Howard Bank

Making Subscription Checking Successful

Tuesday, August 24, 2 p.m. ET

You’re invited to attend an exclusive, unscripted discussion with Howard Bank executive vice president and chief deposit officer Drew McKone and StrategyCorps sales team leader Adam Thompson. Join them as they discuss how Howard Bank designed and built its subscription checking products and the results that are being generated.

Join the discussion.

Banker and customer

Subscriptions are Lucrative

Consumers love buying subscriptions for streaming video and music, food delivery, cosmetics, and many other everyday and lifestyle-related items. The payoff for the subscription model is lucrative in terms of customer loyalty and recurring revenue.

Given this popularity and success, why aren’t financial institutions clamoring to offer subscription-based checking products that provide added value?

Well, one forward-thinking bank is, and they’re reaping similar customer rewards that other subscription-based programs provide.


Here’s some of what Drew and Adam will discuss:

What issues Howard Bank was facing to consider subscription checking as a strategy to pursue

How the bank decided which benefits to provide and how much to charge its customers for each account

Which key factors are driving the success of the product lineup at Howard Bank

Drew McKone | Executive Vice President and Chief Deposit Officer

Drew McKone is Executive Vice President and Chief Deposit Officer at Howard Bank. He oversees all aspects of the branch network and the consumer lending department, including developing and executing a strategic plan to align with the bank’s business plan and goals.

A former Lieutenant Colonel in the United States Marine Corps, Drew came to Howard with more than 20 years of banking experience, including various management positions at both Capital One Bank and M&T Bank in the Baltimore/DC metropolitan area.

Adam Thompson | Regional Director

StrategyCorps regional director and sales team leader Adam Thompson is responsible for guiding financial institutions through the logical evolution of their product strategy to drive deposit, wallet share, and revenue growth. He has been with StrategyCorps for nine years, guiding more than 60 financial institutions through retail checking improvements.

Adam is a self-proclaimed checking account nerd driven to use data analytics and market research to guide clients to the right product strategy to deepen relationships in their marketplace. He has spoken at numerous state and national banking conferences like the ABA Marketing Conference.