Subscriptions are Lucrative
Consumers love buying subscriptions for streaming video and music, food delivery, cosmetics, and many other everyday and lifestyle-related items. The payoff for the subscription model is lucrative in terms of customer loyalty and recurring revenue.
Given this popularity and success, why aren’t financial institutions clamoring to offer subscription-based checking products that provide added value?
Well, one forward-thinking bank is, and they’re reaping similar customer rewards that other subscription-based programs provide.
Here’s some of what Drew and Adam will discuss:
Drew McKone | Executive Vice President and Chief Deposit Officer
Drew McKone is Executive Vice President and Chief Deposit Officer at Howard Bank. He oversees all aspects of the branch network and the consumer lending department, including developing and executing a strategic plan to align with the bank’s business plan and goals.
A former Lieutenant Colonel in the United States Marine Corps, Drew came to Howard with more than 20 years of banking experience, including various management positions at both Capital One Bank and M&T Bank in the Baltimore/DC metropolitan area.
Adam Thompson | Regional Director
StrategyCorps regional director and sales team leader Adam Thompson is responsible for guiding financial institutions through the logical evolution of their product strategy to drive deposit, wallet share, and revenue growth. He has been with StrategyCorps for nine years, guiding more than 60 financial institutions through retail checking improvements.
Adam is a self-proclaimed checking account nerd driven to use data analytics and market research to guide clients to the right product strategy to deepen relationships in their marketplace. He has spoken at numerous state and national banking conferences like the ABA Marketing Conference.