Posts Tagged ‘account information’
Digital Banks Are Winning With Product Differentiation
Conventional wisdom—and even some of challenger banks’ own advertising—holds that fintechs are winning customers because they provide a superior customer experience and have better mobile banking tools. But it’s more than that. Digital banks are competing successfully with two additional strategies: 1) product featurization, and 2) segment specialization. Chime is a good example of a…
Read MoreAlexa, What’s My Checking Account Balance?
Capital One, American Express and U.S. Bank are among the first banks to introduce customers to Amazon’s Alexa as their financial digital assistant. And as conversational interfaces continue to make their way into technology, Bank of America makes plan to release their own in-app assistant Erica.
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