Serve Where Customers Expect You to Be

various app screens from Lemonade and Dave

When my 15-year-old daughter needs money to chip in for a car-owning friend’s next fuel fill-up or dinner out with her boyfriend, she doesn’t ask if I can swing by the ATM for her. She doesn’t ask to go to the bank with me, nor does she take checks. Heck, I don’t even think she’d…

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Why Checking Products Matter More Than Ever

This article originally appeared here. [LINK]   The battle is on, as credit unions contend with competitors of all sizes and types to be consumers’ primary financial institution (PFI). The competition includes other traditional credit unions and banks, digital banks, FinTech, and FinServ companies. One key to winning that battle and owning the PFI relationship…

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Ron Shevlin Discusses The Possibility of Google Entering the Banking Market.

In The News Banner

Learn what Google’s upcoming plans could mean for banks and credit unions in Ron Shevlin’s recent article, Google: The Next Big Fintech Vendor. A consumer survey conducted by CornerstoneAdvisors and StrategyCorps shows unique insights on how Millennials would react if Google offered their own debit card. Ron also explains the obstacles that Google may face by attempting to join the…

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In This Together

In The News Banner

Exciting news! StrategyCorps’ In This Together campaign to help our financial institutions provide free benefits to their customers and members during these uncertain times made Forbes’ list of fintech firms providing free technology during the Coronavirus crisis. 

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Stop Trying to Talk Your Customers Into Liking Your Checking Accounts

Couple talking to a bank representative

Recently I was reading an article from Chris Nichols, Chief Strategy Officer of Winter Haven, Florida-based CenterState Bank, entitled Public Perception of the Cost of Checking. Nichols shares how CenterState interviewed 200 randomly selected potential customers about what they thought about the bank’s pricing and value of its checking accounts. The pricing ranges from a fee of $5.95…

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