Primary Relationships or Bust

Banker shaking hands with customer across desk

By Ryan Harbry Customer loyalty is essential in every industry under the sun. In banking, it matters even more than most industries because not only do unloyal customers represent a missed opportunity for revenue; they have the potential to cost more than they are bringing in — creating a drag on earnings. And, if we’re…

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Competing with the Gigantosauruses and Digitalbatrosses

I know you’re thinking that this isn’t a great analogy because dinosaurs are extinct, and an “albatross” is a psychological burden that feels like a curse. But gigantosauruses are (OK, were) huge, powerful animals (like the Big Tech companies) and albatrosses are one of the fastest species of animals, flying at nearly 80 miles per…

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Squirrels? Aww, nuts!

Squirrel on road next to white SUV

By Dave Pond A few weeks ago, my 16-year-old daughter, Mallory — with her sights firmly focused on a successful driver’s license road test at our local DMV — wanted to practice parallel parking in my trusty ol’ Ford Explorer. (After all, it was smaller than her mom’s minivan.)  However, when they cranked it up, the…

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Tales of Decommoditization

money and padlock

By Ryan Harbry Commoditization has been around for about as long as the banking industry itself — there’s no avoiding it.  Whenever a good or service comes along and is successful (proving its proof of concept), other companies throw their hat in the ring, join the market, and compete. In legacy industries like banking, so…

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Serve Where Customers Expect You to Be

various app screens from Lemonade and Dave

When my 15-year-old daughter needs money to chip in for a car-owning friend’s next fuel fill-up or dinner out with her boyfriend, she doesn’t ask if I can swing by the ATM for her. She doesn’t ask to go to the bank with me, nor does she take checks. Heck, I don’t even think she’d…

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Mike Branton Shows CUs Why The Upper Hand Isn’t Always the Winning Hand

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The amount of resources megabanks invest in digital platforms to maintain and increase their market share simply can’t be replicated by 99.9 percent of credit unions. In his latest article for the Hawaii Credit Union League, Why Checking Products Matter More Than Ever, StrategyCorps partner Mike Branton shows credit unions how they can target the…

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Sherpa Technologies and StrategyCorps Announce Strategic Partnership to Offer Credit Unions Enhanced Checking Account Products and Digital Member Experiences

Columbus, OH – July 31, 2020 – Sherpa Technologies and StrategyCorps have entered into a strategic partnership that will target credit unions nationwide seeking enhanced checking products and innovative digital user experiences that offer greater appeal to today’s members’ needs, are different from the competition, and create deeper member relationships. The partnership includes integration of…

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Interview with Martha Bartlett Piland

Martha Bartlett Piland headshot

We had the pleasure of chatting with Banktastic CEO Martha Bartlett Piland about ways financial services can differentiate in a commoditized industry. We hope you’ll find this conversation to be as interesting as we do.  Are banks and credit unions doing enough to remain relevant to millennials and Generation Z? Many financial institutions are trying…

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