Interview with Bo McDonald

Bo McDonald Headshot

Clearly, no brand should exploit the Coronavirus pandemic, but what can banks and credit unions now do to demonstrate authenticity?  I love stats, so let me start with that. According to a recent consumer study from Vision Critical, 91% of consumers value honesty in the brands they do business with, and 63% choose brands who…

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Mobile Banking: From Transaction to Experience

There’s been a significant shift in the retail landscape and the way people prefer to purchase. Today’s consumers expect more than just the ability to buy a product or, in the case of credit unions, conduct basic transactions. Instead, they expect a full-fledged experience.

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