Posts Tagged ‘features’
Digital Banks Are Winning With Product Differentiation
Conventional wisdom—and even some of challenger banks’ own advertising—holds that fintechs are winning customers because they provide a superior customer experience and have better mobile banking tools. But it’s more than that. Digital banks are competing successfully with two additional strategies: 1) product featurization, and 2) segment specialization. Chime is a good example of a…
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