Serve Where Customers Expect You to Be

various app screens from Lemonade and Dave

When my 15-year-old daughter needs money to chip in for a car-owning friend’s next fuel fill-up or dinner out with her boyfriend, she doesn’t ask if I can swing by the ATM for her. She doesn’t ask to go to the bank with me, nor does she take checks. Heck, I don’t even think she’d…

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Ron Shevlin Discusses The Possibility of Google Entering the Banking Market.

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Learn what Google’s upcoming plans could mean for banks and credit unions in Ron Shevlin’s recent article, Google: The Next Big Fintech Vendor. A consumer survey conducted by CornerstoneAdvisors and StrategyCorps shows unique insights on how Millennials would react if Google offered their own debit card. Ron also explains the obstacles that Google may face by attempting to join the…

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StrategyCorps Providing Free Health-Related Benefits to All Financial Institutions to Offer to Consumers as Response to Crisis

“In This Together” campaign lets banks and credit unions provide savings on prescriptions and eye and hearing care. BRENTWOOD, Tennessee, April 16, 2020 – StrategyCorps, the industry leader in providing value-added retail checking strategies and products, is helping financial institutions nationwide support their customers or members beyond just basic banking needs.  With its “In This…

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Stop Trying to Talk Your Customers Into Liking Your Checking Accounts

Couple talking to a bank representative

Recently I was reading an article from Chris Nichols, Chief Strategy Officer of Winter Haven, Florida-based CenterState Bank, entitled Public Perception of the Cost of Checking. Nichols shares how CenterState interviewed 200 randomly selected potential customers about what they thought about the bank’s pricing and value of its checking accounts. The pricing ranges from a fee of $5.95…

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Mobile Banking: From Transaction to Experience

There’s been a significant shift in the retail landscape and the way people prefer to purchase. Today’s consumers expect more than just the ability to buy a product or, in the case of credit unions, conduct basic transactions. Instead, they expect a full-fledged experience.

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What’s Next for Mobile Banking?

Big banks are moving up the ranking and overtaking smaller banks in terms of satisfaction. They simply have what the mobile services customers want, when they want it. And they effectively communicate what they have. What good is having services if your customers don’t know about it? It’s like having a giant diamond but never being able to wear it. It’s [past] time to take the plunge and go beyond the basics. 

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