Thursday, May 14 at 1 PM CT

Get Off The Commodity Hamster Wheel

Financial brands must move from a look-alike commodity position to a unique value proposition. Institutions who know who they are—and act on it—build long term loyalty and profit. 

Join Martha Bartlett Piland, President & CEO of BANKTASTIC and author of Beyond Sticky, for ways to develop internal and external strategies that separate your brand from the pack. Bryan Clagett will serve as host.

You'll Learn:

The importance of knowing and communicating your WHY

Practical examples of HOW to make your actions support your WHY

The importance of engaging everyone in your institution

Meet the Speakers


Martha Bartlett Piland

President & CEO of BANKTASTIC

She’s an innovator, inventor and entrepreneur. Some call her a business personal trainer. In 1998, she founded MB Piland Advertising + Marketing. The agency has a reputation for razor sharp strategy and killer creative. Martha’s vision led to the creation of BANKTASTIC, a division of MB Piland that focuses on financial institutions and organizations that serve them.


Bryan Clagett

Director of Strategic Initiatives | StrategyCorps

Bryan's banking experience includes corporate and retail marketing, e-commerce, business development and product management at several financial institutions. He has presented for American Banker, CUES, NAFCU, The American Bankers Association, and several technology firm client conferences.