Digital Differentiation by Doubling Down on Verticals
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Digital Differentiation by
Doubling Down on Verticals
We all know how important digital channels are for financial institutions. From the trends that have been shaping the demand for digital over the last several decades to how the pandemic has increased the pace to adapt, there have been hundreds if not thousands of webinars and presentations about the topic.
But how does your financial institution find ways to differentiate as seemingly so many are on the same digital transformation train and a few others seem to have an insurmountable lead? Nathan Baumeister, CEO of ZSuite Technologies, provides a fresh perspective on that very question. Pulling from multiple case studies both in and out of the financial institution industry across multiple decades, he shares how to apply a long-known business strategy to make sure your digital transformation creates differentiation and growth. And it really is quite simple, pick the vertical or verticals to focus on and double down.
Here's what you'll learn
Various examples in and out of our industry on how vertical-based strategies can accelerate growth.
Why vertical-based strategies work in highly competitive and commoditized industries.
Actionable insight on how you can use this thinking to differentiate your digital strategy.
Meet the speakers
CEO | ZSuite Technologies
Nathan Baumeister is a business enthusiast interested in all aspects of growing companies. Most of his professional career has been dedicated to applying his passion for growth towards banks and credit unions through the application of strategy paired with technology. He is currently the CEO of ZSuite Technologies, a FinTech company dedicated to providing banks and credit unions vertical-based technology.
Relationship Manager - Strategic Alliances | StrategyCorps
Austin is responsible for procuring and managing strategic partnerships with other financial institution providers. Austin has built a network of partners that include corporate credit unions, insurance agencies, credit union service organizations, bank consultants, marketing firms, and more.
Director of Strategic Initiatives | StrategyCorps
Bryan's banking experience includes corporate and retail marketing, e-commerce, business development and product management at several financial institutions. He has presented for American Banker, CUES, NAFCU, The American Bankers Association, and several technology firm client conferences.