The Game Plan:
Discover the importance of a modernized bank marketing strategy—filled with unconventional ways your FI can make noise, attract and connect with consumers, and market at a championship level.
See examples of engaging, award-winning content created for traditional and non-traditional banking audiences—content that, sometimes, isn’t even about banking at all (like a memorable YouTube series featuring ESPN celebrity broadcaster Kirk Herbstreit).
Learn how to use John’s “Four C’s” (content, connection, conversion, and campaigns) to boost your marketing efforts, reach your desired audience and turn prospects into customers.
We know that, despite opportunities that present themselves, many marketing teams seem stuck on predictable play-calling, unable to change their playbook for fear of getting flagged by C-suite execs, compliance, or regulatory colleagues. It’s time to try something new in order to get different and better results and score more points with consumers.
Takeaways:
A new understanding of campaign creation and execution from one of the country’s top bank marketers
Ways to make non-financial content a pillar of your marketing plan
Strategies to boost the creativity and reach of your brand messaging
Dig Deeper:
The first 100 people who register for the webinar and attend will receive a free copy of John’s best-selling book, “No More Next Time: Marketing in the Age of Distraction.”
Meet the hosts
John Oxford
SVP, Director of Marketing | Renasant Bank
John Oxford uses his well-honed skills in brand messaging as Director of Marketing for Renasant Bank (NASDAQ: RSNT) and as co-host of the Marketing Money podcast. He is the former co-chair for the American Bankers Association (ABA) Marketing conference and currently lectures at the ABA Stonier Graduate School of Banking at Penn and the Graduate School of Banking at LSU. He is also a board member of the Mississippi Council on Economic Education.
Dave DeFazio
Partner | StrategyCorps
Armed with a passion for banking strategy and being a subscription revenue expert, StrategyCorps partner Dave DeFazio has found great success and satisfaction in exploring the intersection of data, marketing, and technology in an increasingly mobile-centric world.
Dave downloads banking apps for fun. On the weekend. And talks about them at dinner with his family. His extensive financial services experience and continuous research in the field help him ensure that each product and service meets the needs of today's financial institutions. At StrategyCorps, Dave leads and manages the company’s direct sales efforts while working directly with financial institutions to design, build, and implement a variety of checking solutions.