Does investing in customer experience improvements really create an economic return or a competitive advantage? Before you can answer that question, you must answer two others:  How much will it cost to be the industry leader in customer experience? What competencies or capabilities will be required to achieve and maintain that leadership position?  In their…

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Mike Branton, Partner at StrategyCorps, discusses how to compete with the megabanks during these uncertain times in his article, Don’t Under-estimate the Megabank Threat, featured on Bank Director, an information resource to the financial community since 1991. Learn about the mindset of a couple of megabanks about their plans for increasing their consumer marketplace dominance.

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Couple talking to a bank representative

Recently I was reading an article from Chris Nichols, Chief Strategy Officer of Winter Haven, Florida-based CenterState Bank, entitled Public Perception of the Cost of Checking. Nichols shares how CenterState interviewed 200 randomly selected potential customers about what they thought about the bank’s pricing and value of its checking accounts. The pricing ranges from a fee of $5.95…

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