Does investing in customer experience improvements really create an economic return or a competitive advantage? Before you can answer that question, you must answer two others:  How much will it cost to be the industry leader in customer experience? What competencies or capabilities will be required to achieve and maintain that leadership position?  In their…

Read More

The amount of resources megabanks invest in digital platforms to maintain and increase their market share simply can’t be replicated by 99.9 percent of credit unions. In his latest article for the Hawaii Credit Union League, Why Checking Products Matter More Than Ever, StrategyCorps partner Mike Branton shows credit unions how they can target the…

Read More

During these unprecedented times, community banks and credit unions should do all they can to support their employees and also provide relief to their customers and members. See what several financial experts have to say on this topic, including Bryan Clagett, Director of Strategic Initiatives at StrategyCorps, and Ron Shevlin, Director of Research at Cornerstone Advisors, in…

Read More

Exciting news! StrategyCorps’ In This Together campaign to help our financial institutions provide free benefits to their customers and members during these uncertain times made Forbes’ list of fintech firms providing free technology during the Coronavirus crisis. 

Read More

Microsoft and data aggregator, Plaid, announced a partnership to offer a new service called Money in Excel. This Microsoft Excel addition will allow users to connect their financial accounts to analyze monthly spending and activity. See what our very own Bryan Clagett, Director of Strategic Initiatives, has to say about this announcement at Forbes.com.

Read More

The number of smartphone users worldwide surpassed three billion in February and is forecast to further grow by several hundred million in the next few years. While there has been some stagnation in smartphone purchases, the smartphone market still has high growth potential as the smartphone penetration rate is still lower than 70% in most…

Read More
Skyscrapers

NASHVILLE, TN, February 18, 2020 –  StrategyCorps, a company that provides nearly 350 banks and credit unions with profitability analysis, white-labeled reward products, and mobile banking solutions, has partnered with Digital Onboarding, Inc., a SaaS business that offers a fully automated customer engagement platform, to help financial institutions maximize the profitability of checking account relationships.…

Read More
Couple talking to a bank representative

Recently I was reading an article from Chris Nichols, Chief Strategy Officer of Winter Haven, Florida-based CenterState Bank, entitled Public Perception of the Cost of Checking. Nichols shares how CenterState interviewed 200 randomly selected potential customers about what they thought about the bank’s pricing and value of its checking accounts. The pricing ranges from a fee of $5.95…

Read More
Woman making an online purchase

Forty percent of retail checking relationships are unprofitable, so crafting retail checking accounts that deepen customer relationships, drive deposit growth, and enhance the bottom line is a challenge faced by most financial institutions. How can bank leaders tackle this issue?

Read More

Ask 100 bankers, “Is retail checking profitable?” and you’ll likely get nearly 100 answers. StrategyCorps tracks over six million retail checking accounts with over 600 million data points – primarily from customers at community and small regional financial institutions – to get our answer to this question. Our analysis is based on householded revenue that…

Read More