StrategyCorps and Bank Strategic Solutions Announce Strategic Partnership

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BRENTWOOD, TN (December 8, 2021) — StrategyCorps, an industry-leading provider of consumer checking-related analytical and mobile reward solutions that help banks and credit unions across the country optimize financial productivity and enhance customer engagement, has partnered with Bank Strategic Solutions, a leading provider of risk management services to financial institutions. “This partnership is a great…

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Monetize This!

Customers at Old West bank window with teller.

Since the founding of the first U.S. bank, customers have expected to do their banking in the most modern way possible. By Ryan Harbry Imagine the following conversation: Customer service representative: “So, is this the right account for you?”  New customer: “Yes, sounds great.”  Customer service representative: “Excellent. In which case, I suggest signing up…

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How Capital One’s new policy will affect your bottom line

Man and woman looking at bank statement, pleased to see overdraft fees waived

By Dave Pond In a stunning move, Capital One announced Wednesday plans to scrap overdraft and NSF fees for consumers beginning in Q1 2022. In an email to employees, Capital One CEO Richard Fairbank said the move was “our effort to bring ingenuity, simplicity and humanity” back to banking, according to USA Today reports. The…

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Make Gen Z Your Plan A

Five Gen Z adults sitting together smiling

By Dave Pond During my college years, I couldn’t walk past the university bookstore without being surrounded by men and women offering free t-shirts — all I had to do was apply for a new credit card. That’s no longer legal, and it’s a good thing. See, thanks to those offers, I regularly flirted with…

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Primary Relationships or Bust

Banker shaking hands with customer across desk

By Ryan Harbry Customer loyalty is essential in every industry under the sun. In banking, it matters even more than most industries because not only do unloyal customers represent a missed opportunity for revenue; they have the potential to cost more than they are bringing in — creating a drag on earnings. And, if we’re…

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Squirrels? Aww, nuts!

Squirrel on road next to white SUV

By Dave Pond A few weeks ago, my 16-year-old daughter, Mallory — with her sights firmly focused on a successful driver’s license road test at our local DMV — wanted to practice parallel parking in my trusty ol’ Ford Explorer. (After all, it was smaller than her mom’s minivan.)  However, when they cranked it up, the…

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Tales of Decommoditization

money and padlock

By Ryan Harbry Commoditization has been around for about as long as the banking industry itself — there’s no avoiding it.  Whenever a good or service comes along and is successful (proving its proof of concept), other companies throw their hat in the ring, join the market, and compete. In legacy industries like banking, so…

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What’s More Important, Product or Product Distribution?

Banker discussing checking accout options with prospective customer

By Mike Branton Ask 100 retail bankers, and 99 will tell you they’re working on some sort of digital distribution channel for their consumer banking products: online account opening, digital loan application, digital cross-selling, mobile marketing, etc. Nearly every survey you see published shows financial institutions making digital product distribution at least a top-five priority…

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The Name of the Game? Product Value

By Dave Pond During a recent episode of the Marketing Money podcast (helmed by John Oxford, director of marketing at Renasant Bank, and Mabus Agency owner Josh Mabus), I was excited to hear the topic of conversation turn from product naming toward product value.  >> Marketing Money Ep. 125 (31:00) | LISTEN After all, nothing…

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