How Capital One’s new policy will affect your bottom line

Man and woman looking at bank statement, pleased to see overdraft fees waived

By Dave Pond In a stunning move, Capital One announced Wednesday plans to scrap overdraft and NSF fees for consumers beginning in Q1 2022. In an email to employees, Capital One CEO Richard Fairbank said the move was “our effort to bring ingenuity, simplicity and humanity” back to banking, according to USA Today reports. The…

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Make Gen Z Your Plan A

Five Gen Z adults sitting together smiling

By Dave Pond During my college years, I couldn’t walk past the university bookstore without being surrounded by men and women offering free t-shirts — all I had to do was apply for a new credit card. That’s no longer legal, and it’s a good thing. See, thanks to those offers, I regularly flirted with…

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Squirrels? Aww, nuts!

Squirrel on road next to white SUV

By Dave Pond A few weeks ago, my 16-year-old daughter, Mallory — with her sights firmly focused on a successful driver’s license road test at our local DMV — wanted to practice parallel parking in my trusty ol’ Ford Explorer. (After all, it was smaller than her mom’s minivan.)  However, when they cranked it up, the…

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The Name of the Game? Product Value

By Dave Pond During a recent episode of the Marketing Money podcast (helmed by John Oxford, director of marketing at Renasant Bank, and Mabus Agency owner Josh Mabus), I was excited to hear the topic of conversation turn from product naming toward product value.  >> Marketing Money Ep. 125 (31:00) | LISTEN After all, nothing…

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