Posts Tagged ‘Product Strategies’
What’s More Important, Product or Product Distribution?
By Mike Branton Ask 100 retail bankers, and 99 will tell you they’re working on some sort of digital distribution channel for their consumer banking products: online account opening, digital loan application, digital cross-selling, mobile marketing, etc. Nearly every survey you see published shows financial institutions making digital product distribution at least a top-five priority…Read More
The Name of the Game? Product Value
By Dave Pond During a recent episode of the Marketing Money podcast (helmed by John Oxford, director of marketing at Renasant Bank, and Mabus Agency owner Josh Mabus), I was excited to hear the topic of conversation turn from product naming toward product value. >> Marketing Money Ep. 125 (31:00) | LISTEN After all, nothing…Read More
StrategyCorps Partners with Vizo Financial for Share Draft Rewards Program
A partnership between retail checking solutions industry leader StrategyCorps and Vizo Financial Corporate Credit Union will deliver actionable analytics and modern rewards solutions to Vizo Financial’s member credit unions. StrategyCorps’ share draft mobile rewards program will provide opportunities to increase member satisfaction, share draft performance analysis, and member-friendly fee income. StrategyCorps’ CheckingScore® solution will allow…Read More
FI FOCUS: CS Bancshares, Inc.
State Bank customer service representatives Lisa Hobbs, Vicki Posch, Terra Allen, and Shelley Tate show off the bank’s new checking account features. For years, Chillicothe State Bank, State Bank of Missouri, and The State Bank have passed along a rich tradition of community banking, service, and values to residents of five cities in North-central Missouri. …Read More
The Economic Realities of Retail Checking in Today’s Marketplace
Ask 100 bankers, “Is retail checking profitable?” and you’ll likely get nearly 100 answers. StrategyCorps tracks over six million retail checking accounts with over 600 million data points – primarily from customers at community and small regional financial institutions – to get our answer to this question. Our analysis is based on householded revenue that…Read More