Posts Tagged ‘product value’
How Capital One’s new policy will affect your bottom line
By Dave Pond In a stunning move, Capital One announced Wednesday plans to scrap overdraft and NSF fees for consumers beginning in Q1 2022. In an email to employees, Capital One CEO Richard Fairbank said the move was “our effort to bring ingenuity, simplicity and humanity” back to banking, according to USA Today reports. The…Read More
Make Gen Z Your Plan A
By Dave Pond During my college years, I couldn’t walk past the university bookstore without being surrounded by men and women offering free t-shirts — all I had to do was apply for a new credit card. That’s no longer legal, and it’s a good thing. See, thanks to those offers, I regularly flirted with…Read More
Squirrels? Aww, nuts!
By Dave Pond A few weeks ago, my 16-year-old daughter, Mallory — with her sights firmly focused on a successful driver’s license road test at our local DMV — wanted to practice parallel parking in my trusty ol’ Ford Explorer. (After all, it was smaller than her mom’s minivan.) However, when they cranked it up, the…Read More
What’s More Important, Product or Product Distribution?
By Mike Branton Ask 100 retail bankers, and 99 will tell you they’re working on some sort of digital distribution channel for their consumer banking products: online account opening, digital loan application, digital cross-selling, mobile marketing, etc. Nearly every survey you see published shows financial institutions making digital product distribution at least a top-five priority…Read More
The Name of the Game? Product Value
By Dave Pond During a recent episode of the Marketing Money podcast (helmed by John Oxford, director of marketing at Renasant Bank, and Mabus Agency owner Josh Mabus), I was excited to hear the topic of conversation turn from product naming toward product value. >> Marketing Money Ep. 125 (31:00) | LISTEN After all, nothing…Read More