Video
The Name of the Game? Product Value
By Dave Pond During a recent episode of the Marketing Money podcast (helmed by John Oxford, director of marketing at Renasant Bank, and Mabus Agency owner Josh Mabus), I was excited to hear the topic of conversation turn from product naming toward product value. >> Marketing Money Ep. 125 (31:00) | LISTEN After all, nothing…
Read MoreEric Cook: A conversation with StrategyCorps’ Dave DeFazio
Exploring ways banks can differentiate themselves, create revenue opportunities, and build customer loyalty by leveraging the “subscription economy” business model of providing value that customers are willing to pay for month-over-month. [LINK]
Read MoreMarketing Teams That Took It to the Next Level in 2020
By Dave DeFazio One of the most fun parts of my job is to see our clients take things that we’ve built and make them even better. Since we have great clients, that happens all the time. Here are three simple, but awesome, examples that stood out to me in 2020. Renasant Bank Tupelo, Mississippi…
Read MoreRetail Checking Realities
Forty percent of retail checking relationships are unprofitable, so crafting retail checking accounts that deepen customer relationships, drive deposit growth, and enhance the bottom line is a challenge faced by most financial institutions. How can bank leaders tackle this issue?
Read MoreRetail Checking Realities
By Mike Branton Forty percent of retail checking relationships are unprofitable, so crafting retail checking accounts that deepen customer relationships, drive deposit growth and enhance the bottom line is a challenge faced by most financial institutions. How can bank leaders tackle this issue? In this video, StrategyCorps’ Mike Branton shares two common mistakes banks make…
Read MoreCUbroadcast: Why CUs Need to Venture Beyond the ‘Big 5′ of Mobile Banking with StrategyCorps’ Dave Defazio
This content originally appeared here: [ LINK ] According to StrategyCorps Partner Dave DeFazio, there are five mobile banking “must haves” today: Mobile banking Mobile bill pay Mobile deposits ATM/branch locator P2P payments If you have those, you are meeting the needs of today’s increasingly mobile consumer. If not, you better get on the stick. But,…
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