Squirrels? Aww, nuts!

Squirrel on road next to white SUV

By Dave Pond A few weeks ago, my 16-year-old daughter, Mallory — with her sights firmly focused on a successful driver’s license road test at our local DMV — wanted to practice parallel parking in my trusty ol’ Ford Explorer. (After all, it was smaller than her mom’s minivan.)  However, when they cranked it up, the…

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What’s in a Name?

Customers and bank employee reviewing account benefits at desk.

By James Mason My friend and her six-year-old daughter were listening to music. Her daughter said that she’s never heard the song playing and that it was “weird,” so my friend said, “This was a popular song when I was a teenager in the ’90s.”  Her daughter replied and said, “Oh. You mean in the…

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The Big Tech Threat (Opportunity?)

piggy bank sitting on a laptop keyboard

In November 2019, Google announced that it was going to launch a checking account. The announcement elicited the typical frenzy in the press about how the Big Tech company and its fellow Gigantosauruses were going to put traditional banks out of business. But — surprise, surprise—that wasn’t the game plan.  The plan was to partner…

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Inside the Digital Bank Insurgency of 2020

The pandemic should get a lot of the credit for this, but 2020 was a good — no, make that a great — year for challenger banks and the broader group of digital banks. At the beginning of 2020, just 3 percent of U.S. consumers considered a digital bank to be their primary bank. By…

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BaZing’s Got My Back

Car trouble - couple looking under the hood

By Clay Crenshaw Having worked with financial institutions over the last few decades on their retail checking account strategies, I find myself so focused on things like fee income, analytics, and net interest margins that I forget how relevant and impactful our products can be.  If you’ll indulge me, I’d like to share a quick…

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Is Your Financial Institution Feeling the Burn?

Building Exterior in sunlight

When the first so-called “challenger banks” like Simple and Moven appeared on the scene around 2010 they were heralded as “disruptors” that were going to put traditional banks and credit unions out of business. Why? The asserted logic was that they provided a better customer experience, were more customer-friendly in terms of pricing (i.e., no…

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Our Favorite Monthly Subscription? Our Community Bank!

Garrelts family photo (Amy, Elizabeth, Max, and Claire)

Members of the Garrelts family, which includes Chris (the unseen photographer), his wife, Amy, and their three teens (Elizabeth, Max, and Claire), saved $35 per ticket at Universal Studios Hollywood — plus another $1,200 in unforeseen cell phone repair costs, all thanks to their checking account powered by BaZing. By Chris Garrelts As a father…

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StrategyCorps Partners with Vizo Financial for Share Draft Rewards Program

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A partnership between retail checking solutions industry leader StrategyCorps and Vizo Financial Corporate Credit Union will deliver actionable analytics and modern rewards solutions to Vizo Financial’s member credit unions. StrategyCorps’ share draft mobile rewards program will provide opportunities to increase member satisfaction, share draft performance analysis, and member-friendly fee income.  StrategyCorps’ CheckingScore® solution will allow…

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Marketing Teams That Took It to the Next Level in 2020

By Dave DeFazio One of the most fun parts of my job is to see our clients take things that we’ve built and make them even better. Since we have great clients, that happens all the time. Here are three simple, but awesome, examples that stood out to me in 2020. Renasant Bank Tupelo, Mississippi…

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