Tales of Decommoditization

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By Ryan Harbry Commoditization has been around for about as long as the banking industry itself — there’s no avoiding it.  Whenever a good or service comes along and is successful (proving its proof of concept), other companies throw their hat in the ring, join the market, and compete. In legacy industries like banking, so…

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Serve Where Customers Expect You to Be

various app screens from Lemonade and Dave

When my 15-year-old daughter needs money to chip in for a car-owning friend’s next fuel fill-up or dinner out with her boyfriend, she doesn’t ask if I can swing by the ATM for her. She doesn’t ask to go to the bank with me, nor does she take checks. Heck, I don’t even think she’d…

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StrategyCorps and MSP Consulting Announce Strategic Partnership

Overland Park, KS (August 5, 2020) – StrategyCorps, an industry-leading provider of consumer checking related analytical and mobile reward solutions that help financial institutions optimize financial productivity and enhance member engagement, has partnered with MSP Consulting, a leading provider of merchant services to financial institutions. “MSP Consulting’s mission aligns with what StrategyCorps brings to its…

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Sherpa Technologies and StrategyCorps Announce Strategic Partnership to Offer Credit Unions Enhanced Checking Account Products and Digital Member Experiences

Columbus, OH – July 31, 2020 – Sherpa Technologies and StrategyCorps have entered into a strategic partnership that will target credit unions nationwide seeking enhanced checking products and innovative digital user experiences that offer greater appeal to today’s members’ needs, are different from the competition, and create deeper member relationships. The partnership includes integration of…

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Interview with Martha Bartlett Piland

Martha Bartlett Piland headshot

We had the pleasure of chatting with Banktastic CEO Martha Bartlett Piland about ways financial services can differentiate in a commoditized industry. We hope you’ll find this conversation to be as interesting as we do.  Are banks and credit unions doing enough to remain relevant to millennials and Generation Z? Many financial institutions are trying…

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How Financial Institutions Can Help During This Unprecedented Time

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During these unprecedented times, community banks and credit unions should do all they can to support their employees and also provide relief to their customers and members. See what several financial experts have to say on this topic, including Bryan Clagett, Director of Strategic Initiatives at StrategyCorps, and Ron Shevlin, Director of Research at Cornerstone Advisors, in…

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StrategyCorps Providing Free Health-Related Benefits to All Financial Institutions to Offer to Consumers as Response to Crisis

“In This Together” campaign lets banks and credit unions provide savings on prescriptions and eye and hearing care. BRENTWOOD, Tennessee, April 16, 2020 – StrategyCorps, the industry leader in providing value-added retail checking strategies and products, is helping financial institutions nationwide support their customers or members beyond just basic banking needs.  With its “In This…

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Interview with Jim Marous

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How has COVID-19 become a wake-up call for financial services? The COVID-19 crisis has been almost an instantaneous reveal of those institutions that had embraced digital transformation and those that only were presenting a pretty façade.  If your firm required the consumer to visit your branch office at any time during a ‘digital’ new account…

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Interview with Bo McDonald

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Clearly, no brand should exploit the Coronavirus pandemic, but what can banks and credit unions now do to demonstrate authenticity?  I love stats, so let me start with that. According to a recent consumer study from Vision Critical, 91% of consumers value honesty in the brands they do business with, and 63% choose brands who…

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