person using laptop computer

Over the first half of the 2010s, the number of checks written in the United States declined from 41.9 billion to 17.1 billion — a nearly 60% drop. Bad news for checking accounts, right? Wrong.  According to the FDIC, the percentage of U.S. households without a checking account dropped from 8.2% in 2011 to 7% in…

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Shop for a new car, a cell phone plan, a cable TV package, or a major appliance these days, and you’ll find one consistent and very successful product strategy: Good/Better/Best (GBB). GBB is a three-tiered strategy conceptually defined as follows: Good: A basic level of value for price-sensitive customers. Good offers a minimal amount of…

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man on cell phone

Case in point: the rapid adoption and use of smartphones in today’s world have made consumers aware of two realities:  Those devices break. Bad people are misusing other people’s personal data.  What’s your checking products doing to help your customers/members with these realities? If the answer is nothing, here’s a few research points to start…

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To thrive in today’s financial marketplace and stand out from the pack, you must deliver checking products with benefits that consumers are demanding, many of which they are already buying from other companies, and your competition isn’t providing.  To get started, take a look at what consumers are already using — and, in most cases,…

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Does investing in customer experience improvements really create an economic return or a competitive advantage? Before you can answer that question, you must answer two others:  How much will it cost to be the industry leader in customer experience? What competencies or capabilities will be required to achieve and maintain that leadership position?  In their…

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various app screens from Lemonade and Dave

When my 15-year-old daughter needs money to chip in for a car-owning friend’s next fuel fill-up or dinner out with her boyfriend, she doesn’t ask if I can swing by the ATM for her. She doesn’t ask to go to the bank with me, nor does she take checks. Heck, I don’t even think she’d…

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The amount of resources megabanks invest in digital platforms to maintain and increase their market share simply can’t be replicated by 99.9 percent of credit unions. In his latest article for the Hawaii Credit Union League, Why Checking Products Matter More Than Ever, StrategyCorps partner Mike Branton shows credit unions how they can target the…

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Overland Park, KS (August 5, 2020) – StrategyCorps, an industry-leading provider of consumer checking related analytical and mobile reward solutions that help financial institutions optimize financial productivity and enhance member engagement, has partnered with MSP Consulting, a leading provider of merchant services to financial institutions. “MSP Consulting’s mission aligns with what StrategyCorps brings to its…

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Learn what Google’s upcoming plans could mean for banks and credit unions in Ron Shevlin’s recent article, Google: The Next Big Fintech Vendor. A consumer survey conducted by CornerstoneAdvisors and StrategyCorps shows unique insights on how Millennials would react if Google offered their own debit card. Ron also explains the obstacles that Google may face by attempting to join the…

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