Client Story with Cornerstone Bank

By Riley Hutson | April 19, 2024
Download PDF Recently we had the pleasure to sit down with Executive Vice-President of Retail Banking Altaf Ahmed and Vice-President and Retail Sales Manager Mark Lussier for Cornerstone Bank. The bank’s headquarters is in Worcester, Massachusetts, and it operates 10 branches across central Massachusetts. Cornerstone was formed in 2017 when two mutual banks that had…
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Your Checking Products Must Address SMB Customers CyberSecurity Concerns 

By Dave DeFazio | April 19, 2024
By Dave DeFazio   The statistics are sobering about the cyber challenges and data theft realities of being small and medium businesses (SMB) today. According to Infosecurity Magazine: Over three-quarters of cyber incidents impacted small businesses in 2023. Nearly half of all malware targeting SMBs last year focused on data theft.  Researchers observed a rise…
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Future of Overdrafts – Survey Results Webinar

By Mike Branton | April 15, 2024
Download Presentation (PDF) The CFPB  is gunning for “junk fees”. In their definition of these fees, they include OD/NSF fees (and in recent ruling, credit card late fees). While this proposed regulation of a maximum fee amount is targeting those FIs with $10 billion or more in assets, it’s just a matter of time before…
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Research Part 4: Opportunities from Reinventing Business Checking Accounts

By Dave DeFazio | March 25, 2024
  Editor’s Note: This is the fourth and final part in our series exploring market research we commissioned with financial services firm Cornerstone Advisors to get a state of market view through the eyes of SMB leaders across the country. Our main goal was to understand their challenges now and how community financial institutions could…
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Recording: Growing Deposits and Primary Relationships Webinar

By Dave DeFazio | March 14, 2024
Download Presentation (PDF) In the wake of the rollercoaster of 2023, it’s more important than ever to initiate, grow, and maintain deposit relationships – especially ones that are primary, profitable and engaged enough to cross-sell other deposit and loan products. Yet most banks’ checking product features are irrelevant to the modern needs of today’s consumers…
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The Great Deposit Race: Optimizing the “Less is More Strategy”

By Gregg Early | March 7, 2024
Choosing a proactive strategy to prune unproductive accounts may seem radical By Gregg Early It may seem counterintuitive to think that the best way to build primacy, grow deposits organically, and generate more non-interest income is to focus on determining which accounts aren’t financially productive and how to fix that relationship with your FI. Community…
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Unleash the Power of Great Checking

More financial productivity, better consumer engagement, increased primacy, less reliance on overdraft fees — all driven by actionable analytics and mobile-first products.

This is what StrategyCorps does.

We generate $500,000 of new, recurring revenue per $1B of assets for financial institutions of all sizes by delivering the checking products consumers are demanding and your competition has failed to deliver.

average increase in account balance
more debit card swipes per month
more OD/NSF frequency annually
3.75X increase in consumer-friendly monthly recurring revenue

*Typical results

Solutions

OurSolutions-CheckingScore

CheckingScore

Identify who is a primary customer or member and who isn’t. Benchmark your current checking performance. Discover actionable insights to implement a strategy to optimize checking performance and consumer connection.

OurSolutions-BaZing

BaZing

Our customizable, white-label mobile rewards app brings modern, in-demand, mobile-first benefits to your checking account lineup. The result? Digital engagement like none you’ve ever seen and the ability to unlock the subscription revenue pricing customers prefer.

Representative Clients

Representative Industry Partners

Primacy. Products. Productivity.

When you’re ready to take a deeper look at our CheckingScore analytics or demo our BaZing mobile app to be a retail checking top-performer, let us know.

Request a 10 Minute Demo

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