Articles
Give your FI a competitive advantage — even against the megabanks
Does investing in customer experience improvements really create an economic return or a competitive advantage? Before you can answer that question, you must answer two others: How much will it cost to be the industry leader in customer experience? What competencies or capabilities will be required to achieve and maintain that leadership position? In their…
Read MoreServe Where Customers Expect You to Be
When my 15-year-old daughter needs money to chip in for a car-owning friend’s next fuel fill-up or dinner out with her boyfriend, she doesn’t ask if I can swing by the ATM for her. She doesn’t ask to go to the bank with me, nor does she take checks. Heck, I don’t even think she’d…
Read MoreStrategyCorps Providing Free Health-Related Benefits to All Financial Institutions to Offer to Consumers as Response to Crisis
“In This Together” campaign lets banks and credit unions provide savings on prescriptions and eye and hearing care. BRENTWOOD, Tennessee, April 16, 2020 – StrategyCorps, the industry leader in providing value-added retail checking strategies and products, is helping financial institutions nationwide support their customers or members beyond just basic banking needs. With its “In This…
Read MoreCash vs. Credit Card Spending Statistics: Before The Crisis
The COVID-19 crisis will likely ever alter the payment landscape. While it is premature to report usage stats, here’s a look at American Cash vs. Plastic usage as of December 2019, as reported by the Boston Federal Reserve.
Read MoreIn Time of Crisis, Leaders Must Communicate Carefully and Thoughtfully
Most of us likely never anticipated being in the throes of a pandemic, but here we are. The potential loss of life and economic impact is unknown, and that has led to fear. This is completely understandable. These are challenging times complicated by the dynamics of social media and political in-fighting. Your financial institution is…
Read MoreStop Trying to Talk Your Customers Into Liking Your Checking Accounts
Recently I was reading an article from Chris Nichols, Chief Strategy Officer of Winter Haven, Florida-based CenterState Bank, entitled Public Perception of the Cost of Checking. Nichols shares how CenterState interviewed 200 randomly selected potential customers about what they thought about the bank’s pricing and value of its checking accounts. The pricing ranges from a fee of $5.95…
Read MoreRetail Checking Realities
Forty percent of retail checking relationships are unprofitable, so crafting retail checking accounts that deepen customer relationships, drive deposit growth, and enhance the bottom line is a challenge faced by most financial institutions. How can bank leaders tackle this issue?
Read MoreThe Economic Realities of Retail Checking in Today’s Marketplace
Ask 100 bankers, “Is retail checking profitable?” and you’ll likely get nearly 100 answers. StrategyCorps tracks over six million retail checking accounts with over 600 million data points – primarily from customers at community and small regional financial institutions – to get our answer to this question. Our analysis is based on householded revenue that…
Read MoreProvide Endless Value With Checking Accounts
Consumers want value, plain and simple. Mega banks, fintechs, and neobanks are providing value through powerful digital experiences that many community-based banks and credit unions consider difficult to implement. So what can these financial institutions do to compete? The answer is to go beyond simply a user experience mindset and rethink the very products being…
Read More“Paycheck Motels” – Deposit Displacement and Customer Attrition
You hear it all the time when it comes to the battle with the mega banks – convenience through mobile banking and robust user experiences are what’s driving more and more customers to remain with large banks. But what we don’t hear much about is “deposit displacement”, or the diversion of funds from traditional retail…
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