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Over the first half of the 2010s, the number of checks written in the United States declined from 41.9 billion to 17.1 billion — a nearly 60% drop. Bad news for checking accounts, right? Wrong.  According to the FDIC, the percentage of U.S. households without a checking account dropped from 8.2% in 2011 to 7% in…

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Shop for a new car, a cell phone plan, a cable TV package, or a major appliance these days, and you’ll find one consistent and very successful product strategy: Good/Better/Best (GBB). GBB is a three-tiered strategy conceptually defined as follows: Good: A basic level of value for price-sensitive customers. Good offers a minimal amount of…

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man on cell phone

Case in point: the rapid adoption and use of smartphones in today’s world have made consumers aware of two realities:  Those devices break. Bad people are misusing other people’s personal data.  What’s your checking products doing to help your customers/members with these realities? If the answer is nothing, here’s a few research points to start…

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To thrive in today’s financial marketplace and stand out from the pack, you must deliver checking products with benefits that consumers are demanding, many of which they are already buying from other companies, and your competition isn’t providing.  To get started, take a look at what consumers are already using — and, in most cases,…

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Does investing in customer experience improvements really create an economic return or a competitive advantage? Before you can answer that question, you must answer two others:  How much will it cost to be the industry leader in customer experience? What competencies or capabilities will be required to achieve and maintain that leadership position?  In their…

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various app screens from Lemonade and Dave

When my 15-year-old daughter needs money to chip in for a car-owning friend’s next fuel fill-up or dinner out with her boyfriend, she doesn’t ask if I can swing by the ATM for her. She doesn’t ask to go to the bank with me, nor does she take checks. Heck, I don’t even think she’d…

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“In This Together” campaign lets banks and credit unions provide savings on prescriptions and eye and hearing care. BRENTWOOD, Tennessee, April 16, 2020 – StrategyCorps, the industry leader in providing value-added retail checking strategies and products, is helping financial institutions nationwide support their customers or members beyond just basic banking needs.  With its “In This…

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Most of us likely never anticipated being in the throes of a pandemic, but here we are. The potential loss of life and economic impact is unknown, and that has led to fear. This is completely understandable. These are challenging times complicated by the dynamics of social media and political in-fighting. Your financial institution is…

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