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By Mike Branton Forty percent of retail checking relationships are unprofitable, so crafting retail checking accounts that deepen customer relationships,…
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This content originally appeared here: [ LINK ] By Mike Branton The battle is on among all banks to acquire…
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The speculation around Amazon’s potential entrance into banking has only heightened, thanks to the recent reports of Amazon being in talks with big banks like JPMorgan Chase and Capital One. While it’s unlikely that Amazon actually plans to become a bank itself, these types of partnerships further reveal that getting in on the banking action is moving up on its “take over the world” to-do list.
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Amazon Prime, Video, Music, Fresh, Alexa—all loved by many, but would consumers also care for an Amazon checking account? One recent survey says that, yes, a subscription based, value-added checking account is the best thing since free two-day shipping.
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In a recent study by Ron Shevlin of Cornerstone Advisors, commissioned by StrategyCorps, consumers are asked about their interest in a hypothetical Amazon-offered checking account bundle, and the results reveal a meaningful lesson to banks and credit unions – consumers are willing to pay for value in banking products.
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In a recent study by Ron Shevlin of Cornerstone Advisors, commissioned by StrategyCorps, consumers are asked about their interest in a hypothetical Amazon-offered checking account bundle, and the results reveal a meaningful lesson to banks and credit unions – consumers are willing to pay for value in banking products.
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“Companies like Facebook, Apple, Amazon, and Starbucks are changing the way that customers expect things to work in the mobile world.”
Don’t miss Dave DeFazio’s upcoming presentation at the WBA Bank Executives Conference, plus get a preview from Wisconsin Banker’s recent article on defining disruption in the banking industry.
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Learn how American State Bank of Iowa’s mobile coupon app is a win for customers, local businesses and the bank itself. See the latest Main Street Focus article of IB Magazine.
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We’re excited to announce our win in the BankNews Innovative Solution Awards! Our BaZing mobile app was voted #1 Digital Banking Solution, an award to recognize companies that have significantly enhanced products designed to help financial institutions become more efficient, expand their capabilities and better serve their customers.
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Big thanks to BCX Summit for our Best Mobile Experience by a Fintech Provider Award for our BaZing mobile app. We’re so honored to be the only domestic fintech company to receive this award!
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