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StrategyCorps’ BaZing App Offers Record Number of Local Merchant Deals, More Than 360,000 Nationwide
StrategyCorps today announced that its local merchant discount network, provided through its rewards-based mobile app BaZing, has grown to an all-time high in terms of participation. The bank customers and credit union members of StrategyCorps’ financial institutions using the app can now access more than 360,000 discounts nationwide wherever they live, work or travel.
StrategyCorps has been recognized by the United Way of Williamson County for their work on behalf of the nonprofit. The company received the “Special Event Award” and multiple other awards for their 2016 campaign at the United Way of Williamson County’s annual awards event, which took place earlier this month.
FOMO. Squad. Bae. Shade. If a credit union doesn’t understand the meaning of the terms, it isn’t alone. However, the credit union may be missing out on connecting with one of the fastest growing segments in the financial industry.
“If you believe mobile services and Millennials are important to the future of our industry, we’ve got to do a better job of learning their language,” he said.
DeFazio showed numerous examples of experience-based mobile apps that are changing the way the financial industry works. “Experience trumps service,” he reiterated time and again, driving home the point that mobile users care more about the experiences offered through their apps than they do the types of services.
Join our conversation with Money Summit, powered by MX, where we describe how technology can help banks better reward customers and how banks and fintech companies can work together more effectively.
The number of people using subscription services like Amazon Prime, Netflix, Spotify, Birchbox, Dollar Shave Club continues to soar. Can financial institutions take advantage of this new business model?
This content originally appeared here: [ LINK ] By Mike Branton Consumer checking, while the simple hub product for most…
This content originally appeared here: [ LINK ] By Mike Branton In a previous article, I wrote about the challenge…
We actively track, quantify, rank and analyze nearly 4 million checking account relationships of community financial institutions nationwide. See our latest research that reveals the bottom line reality of checking.
Consumers’ relationships with banks are becoming dependent on how products and mobile banking fit in with their lifestyles. And if that relationship is going downhill, customers are much quicker to break up with their bank. That’s why leading banks are on the prowl to find the next great way to offer more than just the basics. They’re adding interesting features to mobile, introducing ways to help customers save money and offering more relevant benefits — all to create positive, lasting relationships with customers.