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Primary Relationships or Bust

Banker shaking hands with customer across desk

By Ryan Harbry Customer loyalty is essential in every industry under the sun. In banking, it matters even more than…

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Competing with the Gigantosauruses and Digitalbatrosses

I know you’re thinking that this isn’t a great analogy because dinosaurs are extinct, and an “albatross” is a psychological…

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Squirrels? Aww, nuts!

Squirrel on road next to white SUV

By Dave Pond A few weeks ago, my 16-year-old daughter, Mallory — with her sights firmly focused on a successful…

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Tales of Decommoditization

money and padlock

By Ryan Harbry Commoditization has been around for about as long as the banking industry itself — there’s no avoiding…

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What’s More Important, Product or Product Distribution?

Banker discussing checking accout options with prospective customer

By Mike Branton Ask 100 retail bankers, and 99 will tell you they’re working on some sort of digital distribution…

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The Name of the Game? Product Value

By Dave Pond During a recent episode of the Marketing Money podcast (helmed by John Oxford, director of marketing at…

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What’s in a Name?

Customers and bank employee reviewing account benefits at desk.

By James Mason My friend and her six-year-old daughter were listening to music. Her daughter said that she’s never heard…

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The Rise of the Multi-Account Consumer

Woman with smartphone in office

Research shows that having more than one checking account has become more popular these days. This is true especially among…

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Quality vs. Quantity vs. Retail Banking

Banker and customer

By Ryan Harbry The tension between quality versus quantity is age-old, affecting industries of all kinds, especially banking.  Community banks…

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