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FOMO. Squad. Bae. Shade. If a credit union doesn’t understand the meaning of the terms, it isn’t alone. However, the credit union may be missing out on connecting with one of the fastest growing segments in the financial industry.
Read MoreConnecting with Mobile and Millennials
“If you believe mobile services and Millennials are important to the future of our industry, we’ve got to do a better job of learning their language,” he said.
DeFazio showed numerous examples of experience-based mobile apps that are changing the way the financial industry works. “Experience trumps service,” he reiterated time and again, driving home the point that mobile users care more about the experiences offered through their apps than they do the types of services.
Read MoreStrategyCorps’ 2017 Checking Performance Study: Fix and Grow the 35% of Small/Low Relationship Accounts: Protect and Grow the Others
Our second annual Consumer Checking Financial Performance Report provides detailed analysis on more than 4.5 million checking account relationships incorporating over 600 million data points using the database from our CheckingScore analytical solution. The result is the most insightful and actionable information on consumer checking for financial institutions to use in benchmarking their own performance and to incorporate into their product and checking line-up decision-making.
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Shop for a new car, a cell phone plan, a cable TV package or a major appliance these days and you’ll find one consistent and very successful product strategy–Good/Better/Best (GBB).
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Join our conversation with Money Summit, powered by MX, where we describe how technology can help banks better reward customers and how banks and fintech companies can work together more effectively.
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The number of people using subscription services like Amazon Prime, Netflix, Spotify, Birchbox, Dollar Shave Club continues to soar. Can financial institutions take advantage of this new business model?
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We actively track, quantify, rank and analyze nearly 4 million checking account relationships of community financial institutions nationwide. See our latest research that reveals the bottom line reality of checking.
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Consumers’ relationships with banks are becoming dependent on how products and mobile banking fit in with their lifestyles. And if that relationship is going downhill, customers are much quicker to break up with their bank. That’s why leading banks are on the prowl to find the next great way to offer more than just the basics. They’re adding interesting features to mobile, introducing ways to help customers save money and offering more relevant benefits — all to create positive, lasting relationships with customers.
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Maintaining a customer’s checking account costs your financial institution money. The American Bankers Association estimates the annual cost to a bank to maintain a checking account is between $250 and $400 per year. For community financial institutions with less than $5 billion in assets, the average according to other researchers is closer to $250 to $300.
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